Business and operating environment

Finland has a large, attractive and growing healthcare market. The growth of the market is driven by a fast ageing population, lifestyle diseases, increasing health and well-being trends and an increasing demand for preventive care among all age groups.

Healthcare market in Finland

Finland has a large, attractive and growing healthcare market. The growth of the market is driven by a fast ageing population, lifestyle diseases, increasing health and well-being trends and an increasing demand for preventive care among all age groups, which has led to new, innovative business models. Capacity pressures in public healthcare and burden on public finances, along with urbanization and development of new innovative and flexible business models in the healthcare sector have also contributed to the increase of private provision of healthcare.

Total healthcare expenditure in Finland is estimated to have amounted to EUR 14.2 billion in 2016, including public pay, public provision; public pay, private provision; and private pay, private provision of healthcare services. The growth of healthcare expenditure was estimated at a CAGR of approximately 5.1 percent from 2000 to 2016

Healthcare Market Structure in Finland

The Finnish healthcare market can be divided into public pay and private pay segments. However, parts of the public pay healthcare services are outsourced to private healthcare providers. Privately funded and produced healthcare consists of private clinics, occupational healthcare and privately funded oral healthcare services.

The funding of Finnish healthcare is multi-channel, as the treatment of a patient may be paid by the public sector, employers, insurance companies or individual patients. While the Finnish healthcare system contains elements from the tax-based and insurance-based systems, employers and individuals are an important source of funding, which has enabled the creation of business-to-consumer and business-to-business private pay markets.