Terveystalo’s strategy

Terveystalo’s strategy is built on a clear development agenda that strengthens our competitiveness and creates value for our customers. 

Our purpose, “More health for everyone –  fluent, caring and effective.”, guides everything we do. It reflects our commitment to making healthcare accessible, affordable, and easy to use through technology-enabled efficiency. We place increasing emphasis on prevention and actively steer care pathways to improve health outcomes for all customer groups.

Integrated care and customer value are at the heart of our strategy. We develop digital solutions and services that fit into our customers’ everyday lives, making care seamless, compassionate, and effective. Our goal is to provide comprehensive health for all customers while managing care pathways in a cost-efficient and impactful way.

Engaged professionals are the foundation of our success. We are building a humane and functional working environment where our professionals can focus on meaningful tasks. Through our talent strategy, we aim to ensure engagement, job satisfaction, and productivity. Our ambition is to be the most attractive and best workplace in the industry.

Technology-led transformation is the cornerstone of digital healthcare development. Our goal is to achieve up to a tenfold increase in productivity by building a comprehensive digital ecosystem that streamlines care pathways, automates process steps, improves access, and enhances the quality of care. We are integrating digital-first models across our entire service portfolio to deliver seamless experiences for both customers and professionals.

We are building a modular, API-based platform that enables rapid adaptation and integration. In partnership with MedHelp, we are standardising and automating B2B processes – particularly in occupational health and preventive care – and deploying AI solutions to automate clinical and administrative tasks. A key initiative is the development of the Ella patient information system, designed to significantly improve workflow in both digital and physical consultations. In addition, AI-powered health assistants and automation of routine tasks in chat and remote services will deliver substantial efficiency gains.

Renewing the Healthcare Services business model strengthens future value creation. In a changing market environment, we must continuously improve the value and accessibility of our services for corporate, insurance, and consumers.

In occupational health, we have launched a two-year development programme to redesign service models, improve pricing transparency, and optimise production through digital tools – all aimed at enhancing competitiveness and customer value. The programme reinforces Terveystalo’s position as a trusted partner in working life and a pioneer in sustainable healthcare.

We are broadening access to primary care by participating in the freedom-of-choice pilot for customers aged 65 and over, strengthening our role in prevention and public-private collaboration.

Renewed strategic focus on growth and digital engagement

In June 2026, Terveystalo updated its strategic focus and introduced a new strategic framework, ARC: AI and data-powered, Reach through growth and access and Customer-centricity. In this new framework, Terveystalo will focus on four strategic shifts:

• Value creation: Terveystalo is shifting its focus from margin optimisation alone to pursuing profitable growth in selected healthcare verticals.
• Services and pricing: On the services and pricing side, the company is moving from a transactional service model to an easy-to-use retail approach that is more accessible to customers.
• Delivery model: In terms of its delivery model, Terveystalo is sharpening its focus from a broad generalist offering to outpatient specialist care and digital growth.
• Customer engagement: On customer engagement, the company is transitioning from reactive service provision to building proactive customer engagement and loyalty.

Together, these shifts provide the foundation for sustainable value creation for customers and investors alike.