Terveystalo’s strategy

Our purpose is to fight for a healthier life . Our vision is to use data and our Nordic expertise to create a world with fewer sick days and more healthy, happy years.

To realize our mission and vision and to support our success, our strategy sets out two key targets for 2021–2025:

  • To be the most profitable private health care operator in the Nordic countries
  • To be the preferred choice of customers and professionals

Expansion in well-being services and strategic, complementary acquisitions are also key aspects of Terveystalo’s growth strategy.

To achieve these targets, we have defined Must Win Battles that will take us toward our strategic objectives.

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The smart platform

Our services are the most conveniently available to customers. We provide the right service regardless of time, place, and channel, from the beginning to the end of the care path.

The demand for novel health services, pricing models and operative models is growing, while the scarcity of health care professionals is increasing the need for more intelligent use of competence.

We are developing an intelligent service platform that will drive growth, profitability, customer satisfaction and retention. By having the smartest platform in the industry, we can provide our customers with the right service regardless of time, place, and channel, from the beginning to the end of the care path. The optimization of customer guidance and the personalization of services enable us to not only make more efficient use of our resources but also improve access to care, clinical quality, the impact of our services and, consequently, customer satisfaction. The smart service platform supports the management of the customer’s entire care path, which is always built using industry-leading care protocols to make it as smooth and impactful as possible.

The functionalities implemented in customer steering and supply management have already reduced supply bottlenecks, increased self-service rates and improved conversion in the use of our services. There is still room for further improvement and we are continuing to invest in developing our processes and our platform. 

Health partner

We anticipate customer needs, create services that support holistic well-being, look after our customers and actively strengthen our relationship with them.

In addition to treating illnesses, we want to create health partnerships with our customers and to keep in touch, anticipate customer needs and provide holistic well-being services. We use digital solutions to make the use of our services convenient and attractive, to increase customer retention and to provide a platform for continuous health partnerships and personalized services. The Terveystalo mobile application already has over 500,000 active users and our goal is to be a health partner for a million people in the Nordic region. We are also adding new low-threshold well-being services to our offering and developing services that suit the various life stages of our customers. In 2021, we launched the largely digital Children’s Terveystalo concept to serve families with children better, more comprehensively, and in an increasingly child-friendly manner. Remote appointments are a key element of the Children’s Terveystalo service package. The concept has been received very well and the customer volumes of our services for children have multiplied. We expanded the Children’s Terveystalo concept to 13 new units in the fall in addition to the six units that were included in the launch stage.

We also developed the new Terveystalo + Nightingale well-being membership concept that inspires people to look after their health and make lifestyle changes. Going forward, we will also focus increasingly on the senior citizen segment and develop new service products for them.

A key element of our preventive services is the use of health surveys and other health data to identify health risks and refer customers to services that suit their needs. We have a long history of providing preventive services – such as mental well-being and physical therapy services – to our corporate customers and we have been able to confirm the benefits of these services through reduced sickness absences, for example. We have strengthened our service offering through numerous acquisitions and invested in digital service concepts, including services related to mental well-being (Mielen chat and Mielen sparri mental-health chat consultations). We aim to continue to grow in these areas and further expand their use in our private customer segment as well. 

Terveystalo is boosting its growth by concentrating its expertise in specialized care. Terveystalo Fokus special units combine our leading expertise and multidisciplinary service across the country, through both in-person appointments and remote services. We have brought together leading specialized expertise in the Fokus units that concentrate on mental well-being, musculoskeletal disorders and gastroenterology. The units operate as a network and aim to deliver high clinical quality as well as easy access to services that suit each individual customer’s needs. The operating model of the Fokus special units is based on providing comprehensive treatment for customers and finding a specialist and the best clinical care for every ailment. When our chain of service is highly effective and our treatments have a high clinical impact, we are the most attractive workplace for professionals in our industry. Moreover, when patients are more accurately referred to the appropriate specialist, the specialists’ job descriptions become more diverse while also reflecting their competencies more closely. The Fokus special units have got off to a positive start and they strengthen Terveystalo’s position as a provider of specialized medical care services in all customer groups.  The new operating model will later be expanded to include other specialties in which we see similar potential for business growth and the creation of customer value. 

In the consumer business, our goal is to accelerate growth and solidify our position as the market leader. To accomplish these goals, we are developing a personalized and commitment-building customer experience and the convenience of service use, investing in the broad availability of leading expertise in our chosen specialties, and productizing new services that suit the various life stages of our customers. In May 2021, we launched the largely digital Children’s Terveystalo concept to serve families with children better, more comprehensively, and in an increasingly child-friendly manner. Remote appointments are a key element of the Children’s Terveystalo service package. The concept has been received very well and the customer volumes of our services for children have multiplied. We expanded the Children’s Terveystalo concept to 13 new units in the fall in addition to the six units that were included in the launch stage.

In October, we launched the Terveystalo + Nightingale Well-being Membership concept, which is an excellent example of a new service that supports preventive healthcare and health partnerships with customers.  The service is based on blood analyses by the health technology company Nightingale, a health index that is regularly measured based on the blood analyses as well as digital well-being content and programs put together by Terveystalo’s specialists and delivered through the Terveystalo app. The purpose of the service is to motivate people to adopt a healthy lifestyle. The importance of a healthy lifestyle in disease prevention is significant, as studies show that, for example, 40% of cancers could be prevented by lifestyle changes.

The membership includes 2 + 1 Nightingale health index measurements in Terveystalo’s laboratory, instructions for interpreting the results and a digital service, including well-being content, provided through the Terveystalo app. The user receives an individual index number divided into five areas, including the age of the heart, fatty acid balance, inflammation and cholesterol balance. The customer can then start to improve these areas of their health with the help of digital programs and recommendations prepared by dieticians, psychologists, physicians and other professionals specialized in lifestyle issues.

International expansion

We will achieve growth in the Nordic region and in digital services.

Terveystalo is the largest private health care provider in Finland and the clear market leader in occupational health in the Nordic region. Our growth potential in our domestic market is starting to be limited, which is why we are now looking beyond Finland’s borders.

The Nordic region is a natural choice for the first steps of our international expansion. The acquisition of Feelgood, which is one of the leading occupational health care providers in Sweden, gives us access to the growing Swedish health market and represents an important step in Terveystalo’s expansion and growth outside Finland. Our goal is to grow in the Swedish occupational health market both organically and through additional acquisitions. In the longer term, we see potential not only in the good growth opportunities in the Swedish occupational health market but also in expanding to other nearby occupational health markets and expanding the range of services in Sweden toward more integrated care chains.

Terveystalo is a pioneer in the digitalization of health care. We have world-class expertise in digital tools for customers and professionals and we have made long-term investments in their development. Terveystalo is in a good position to also leverage these competencies in other markets and thereby create significant added value for various stakeholders.