Terveystalo's strategy In accordance with its profitable growth strategy Terveystalos aim is to strengthen its market leader position in Finland by growing profitably organically and possible acquisitions. The aim is to grow faster than market growth during the strategy period. According to published studies, private healthcare services are expected to grow by an average of nine percent annually. Terveystalo has growth preconditions related particularly to occupational healthcare services, outsourcing to the public sector and insurance company cooperation. The profitability target is to reach an operating profit level of over 10 percent towards the end of the strategy period. The growth strategy that focuses on profitability benefits the customers, staff, entrepreneurs and shareholders. The company ensures the availability of its services with an extensive national unit network. Over the strategy period the focus growth areas are the Helsinki region and other Finnish growth centers. The companys international operations are small thus far and growth will continue focusing on Finland in the strategy period. Expansion into adjacent geographical areas requires careful market research. Should the preconditions for business growth exist, the company will proceed one step at a time, acting either alone or together with a reliable partner depending on the extent of the targeted operations. Operational growth areas include deeper and more extensive cooperation with the public sector and insurance companies, as well as producing comprehensive services for employer companies and corporations in occupational healthcare services. Reorganization of units and operations as well as unification of operating methods improve Terveystalos preconditions to create synergy benefits, which better and more efficiently support the current and future needs of the expanding operations. The aim of the company is to continue developing the materialization of agreed on processes and operating methods throughout the Group in line with its quality system and to develop its operations in a way that benefits the entire Group. In accordance with its customer strategy, Terveystalo offers healthcare, occupational healthcare, research and hospital services to private individuals, companies and other corporations, insurance companies and to public sector actors. Customers are primarily offered comprehensive solutions. The aim is to create customer benefits related to preventive healthcare and/or medical treatment in a profitable and cost efficient way. Terveystalo wants to optimize the sufficiency of its healthcare resources by offering each customer the best possible level of expertise services that suits the customers needs. Our aim is to always ensure the best possible medical outcome. Good customer service aims at ensuring good service availability. Terveystalo focuses on comprehensive customer service and a nation-wide unit network to ensure extensive and high-quality services. Customer satisfaction is measured regularly as part of the companys quality system. The benefits for different customers and customer groups are assessed and measured using suitable indicators. The strategy that focuses on customer profitability benefits all stakeholders: customers, staff, entrepreneurs and shareholders. It also enables continuous and long-term development of operations, which helps create preconditions to introduce the newest and best innovations in healthcare and medicine to Terveystalos customers. |